Charlie Deane
Product designer
Experience
Product Designer | Utilidex
January 2024 - Present
Trading platform for British Gas – Led UX/UI design for a new enterprise trading platform, simplifying complex processes and pushing the business to the market forefront.
Product thinking & strategy – Balanced business goals, user needs, and technical feasibility to drive adoption and engagement.
Stakeholder collaboration – Worked closely with developers, product managers, and business teams to align design with commercial objectives.
New business support – Helped shape the business proposition by refining pitch decks and supporting sales and marketing.
UX/UI improvements – Improved platform usability, streamlined workflows, and developed a scalable design system.
AI-driven solutions – Explored automation and AI to improve product efficiency, rapid prototyping and innovation.
User research & testing – Conducted usability testing and iterative improvements based on real user feedback.
Website development – Designed and built the Utilidex website from scratch in Webflow, creating a strong brand presence.
Product Designer | EnergyBID
January 2024 - Present
End-to-end product design – Leading the design and development of a standalone startup platform, ensuring alignment with business and user needs.
Iterate, demo, refine – Created a feedback loop with customers through regular demos and feature releases, directly driving new business.
Lean & agile execution – Prioritising high-impact features in a fast-moving, resource-limited environment.
Cross-team collaboration – Acting as the bridge between stakeholders, developers, and customers to ensure seamless execution.
Optimising workflows – Designing efficient, scalable interfaces to simplify complex energy trading processes.
User-centred design – Researching, testing, and refining features based on user insights.
Product Designer | Vera Ai
August 2023 - January 2024
User research – Understanding user needs to inform web and app design.
Intuitive UI/UX design – Creating visually appealing and user-friendly interfaces.
Cross-functional – Working with developers, data scientists, and stakeholders.
Wireframing & prototyping – Developing interactive design solutions.
User testing & iteration – Gathering insights to refine designs.
UI development & detailing – Ensuring a cohesive and polished interface.
Product Designer | HUX
November 2022 - January 2024
Research-driven insights – User research and spatial analysis to inform design.
Innovative problem-solving – Develop creative solutions aligned with client goals.
Strategic decision-making – Ensure cost transparency and articulate design value.
Iterative design process – Refine solutions through stakeholder feedback.
Cross-functional – Work with development & production teams.
Post-launch support – Provide support to enhance user satisfaction and retention.
Product Designer | Hoad & Boyd
September 2021 - November 2022
End-to-end design – Led design through to delivery and improved satisfaction.
UX optimisation – Enhanced experience and boosted web traffic through design.
Digital engagement – Managed social media to strengthen brand presence.
Rebranding strategy – Implemented cohesive brand updates across platforms.
Contact
charlesddeane@gmail.com
07944 349858
London
Education
UX/UI Design Training
Memorisely
2024 - Present
UX/UI & Product Design
Interaction Design Foundation
2022 - 2024
Product Design - 4.0 - First Class BA
Coventry University
2017 - 2023
Skills
Design
Other
Figma
Balsamiq
ChatGPT
Photoshop
Illustrator
InDesign
Webflow
Framer
Azure DevOps
Blender
Rhino 3D
SketchUp
Knowledge
UX/UI & Product design
Conducting user research, usability testing & accessibility review to improve engagement.
Creating personas, journey maps and wireframes to enhance UX.
AI & emerging technologies
Exploring AI-driven automation in design workflows and UX insights.
Reducing design time and improving output quality by training GPTs.
UI & Interaction design
Proficient in Figma, prototyping and design systems for scalable and consistent UI.
Strong focus on micro interactions and usability principles.
Product thinking & business impact
Aligning UX decisions with business goals, KPIs, and user needs.
Collaborating with developers for seamless design-to-dev handoff.